Branding & Creative Design Brief

Section 1 of 12

Brand Information

1. Brand Name *

2. Tagline / Slogan (Optional)

3. What does your brand do? *

Briefly describe your business, organization, product, or service.

4. Tell us about your brand *

What inspired the brand? What problem does it solve? What makes it different?

5. What products or services do you offer? *

6. Where does your brand operate?

7. Website / Social Media Links (Optional)

Section 2 of 12

Brand Vision & Strategy

8. What is your mission? *

9. What is your vision? *

10. What are your brand's main goals? * (Select all that apply)

Build brand awareness Attract more customers Look more professional Launch a new business Rebrand an existing business Increase sales Enter a new market Build trust and credibility Improve online presence

Section 3 of 12

Target Audience

12. Who is your ideal customer/audience? *

13. What age group is your primary audience?

Under 18 18–24 25–34 35–44 45–54 55+ Multiple age groups

14. Is your target audience primarily:

Male Female All genders Businesses Organizations Professionals Families Students

Section 4 of 12

Logo Design Preferences

17. Do you have any specific symbol, object, letter, or concept you would like incorporated into the logo?

18. Are there any symbols, images, or concepts you do NOT want used?

19. Do you have an existing logo?

Yes No

20. If yes, what would you like changed about your existing logo?

21. Upload your existing logo (if applicable)

Section 5 of 12

Visual Inspiration

22. Examples of logos you like

Please paste links to logos/brands you like and briefly explain what you like about each one.

23. Upload examples of logos or designs you like (Allow multiple files)

24. What specifically do you like about these examples?

For example: typography, colors, simplicity, icon, layout, luxury feel, creativity, etc.

25. Are there any logos or brands you DON'T like?

26. Upload examples of styles you DON'T want (Optional)

Section 6 of 12

Colors & Typography

27. Do you have preferred brand colors?

28. Are there any colors you DON'T want?

29. Upload or provide examples of color palettes you like

31. Do you have a preferred font/style of typography?

Section 7 of 12

Web Design & Digital Presence

32. Do you need a website for this brand?

Yes No I have one Not sure

33. What type of website do you need?

Corporate Portfolio E-commerce NGO / Non-profit Church / Ministry Blog / Media Landing page Booking website E-learning

34. Examples of websites you like

Please provide links to websites you like and what you like about each.

35. What do you like about these websites?

36. Are there any websites you DON'T like? (Optional)

Section 8 of 12

Brand Applications

38. Which social media platforms does your brand use?

Facebook Instagram TikTok LinkedIn X / Twitter YouTube WhatsApp Pinterest

Section 9 of 12

Competitors & Market

39. Who are your main competitors?

40. Please provide links to their websites/social media pages.

41. What do you like about your competitors' branding?

42. What would you like your brand to do differently from your competitors?

43. What brands, even outside your industry, inspire you?

Section 10 of 12

Brand Personality

44. If your brand were a person, how would you describe it?

46. Complete this sentence:

"We want people to see our brand as __________."

Section 11 of 12

Project Deliverables & Requirements

48. Do you have any specific requirements or ideas that we haven't asked about?

49. Is there anything we absolutely must include in the design?

50. Is there anything we absolutely must NOT include?

Section 12 of 12

Project & Contact Details

51. Your Full Name *

52. Email Address *

53. Phone / WhatsApp Number *

54. Preferred method of communication

55. When do you need the project completed?

By submitting this brief, you will securely send your complete answers directly to VBrain (sirvbrainikwuba@gmail.com). Our creative strategy team will review your submission and contact you within 24 hours.